Occupation: Optic specialist and boutique owner
Address: 3208 1/2 Sunset Blvd in Silver Lake; 8238 West 3rd Street. gogosha.com
Why we like her: Lucky for us, Julia has had a passion for glasses since her teenage years. Decades of enveloping herself in the world of optics have given her the kind of knowledge into this niche industry that can’t be acquired via shortcut. “A lot of the designers I’m carrying I’ve known for a very long time. We basically grew up together,” she says. “I won’t allow any brands in my store that haven’t proven that they have staying power otherwise I can’t guarantee my customers the kind of long term service I want to give them.” Only the highest quality frames make the cut but impeccable production isn’t enough. “The design has to push the envelope, and bring something new to the table,” Julia explains. We love that! (Check out Julia’s guide to the Eastside and West 3rd Street after the jump.)
(A small part of Julia’s private collection. Believe me, it’s only a fraction of what she owns!)
Where are you from? Made in Ukraine, raised in Detroit, with a pit stop in New York City.
How long have you lived here? Since Spring 2003.
Where do you live in LA? I live in Mount Washington and Gogosha Optique lives in Silver Lake and West 3rd Street.
Favorite restaurant in your hood: Eastside: Breakfast – Little Dom’s. Lunch – Forage. Dinner – Polka for heaping portions of yummy polish food. On West 3rd: Breakfast – Joan’s on Third. Lunch – Simplethings Sandwich and Pie Shop. Dinner – The Little Door.
And that’s what I bought there: From Mohawk General Store, I recently found an amazing solid pyrite (Fools Gold) cube pendant necklace. From OK, a Phillips/Flathead screw heads earring set.
First three adjectives that come to mind when describing your neighborhood:
Eastside: progressive, creative, transitional. West 3rd: manicured, resilient, horn-rimmed.
Favorite LA artist: Mark Ryden.
Best kept secret about your neighborhood: The “Music Box Steps,” from the Laurel and Hardy short film The Music Box (1932), are located in Silver Lake on Vendome Street, just off of Sunset Boulevard.
When I need a time-out, I go to: Boxing classes with Pepe Riley at Wild Card Gym.
The one thing that’s a must-see in LA: An evening with Marty and Elaine at the Dresden.
Why did you pick this particular location for your business? Silver Lake was the perfect neighborhood for us. The community reflected our independent business philosophy of ‘No licensees, No Labels, No Logos’, and was immediately receptive to our die-hard independent nature and the independent, handmade eyewear collections we champion. Our expansion to West 3rd Street was in response to one question that we were asked over and over… “When are you opening on the Westside!”
Favorite moment at your business: Making believers out of skeptics and friends out of strangers.