(Check your backside with the “Ass Cam.” Images via American Rag)

Now this is what’s needed in every dressing room. American Rag, 150 South La Brea Avenue, is helping out the masses by installing an “Ass Camera.” Don’t laugh! This camera will help you look at your backside while trying out jeans. We all know that denim is one of the hardest apparel to buy. The bootay has got to look good. With the “Ass Camera,” customers are able to check out their rear by looking at the embedded screen in a mirror. No more having to strain yourself to see the mirror behind you. Genius. The camera is only available at the World Denim Bar, the shop-within-the-shop, at American Rag. And don’t be shy guys, you can check your rear too, as seen in this image  after the jump.

American Rag, Ass Camera, Denim, La Brea Avenue, Shops