(The Mi Vida boutique with items from the store)
After being in business for three years, owners Danell Hughes and Noelle Reyes have just moved their Latina Lifestyle boutique Mi Vida from South Pasadena to Highland Park. The newly moved Mi Vida sits at the corner of Avenue 52 and York Boulevard, selling Latin and Mexican style clothing, art, jewelry, books, and a mix of Hispanic creativity. I think it’s time to go shopping! (A look inside after the jump.)
Danell and Noelle are cousins, both with backgrounds in creating and making their own designs. (Noelle also worked for Urban Outfitters and holds a degree from the Fashion Institute of Design and Merchandising.) The two began making their crafts together, selling them at marches and events that were created to raise awareness about political initiatives based on Latino and Chicano social justice, empowerment, and the environment. Their shop demonstrates this beautifully with jewelry by designer Lisa Rocha of llaments (her earrings were recently spotlighted In Style magazine), clothing, and more.
Just inside Mi Vida is the pop-up bookstore Imix, run by fellow Latina and social activist Elisa Sol Garcia. Elisa ran the Imix bookstore, first Downtown, then in Eagle Rock, for over 10 years. Together, they sell books that echo their beliefs, ideas, and passions. Uniting together in the new Mi Vida space, these ladies plan on future events and fashion shows. Mi Vida is the perfect place to purchase a gift for almost anyone, and the light airy space makes shopping there easy and fun.