Los Angeles is undeniably geographically massive, but it’s also a small world. I met street style photographer EvaLotta Freden at a Clare Vivier trunk show last year, a pretty Swede with a sweet demeanor. Once I got home and went on her site, HiStyley!, I couldn’t believe I’d gone so long without it. Chronicling that ever elusive LA street style, Freden is very selective about who she posts—from fresh-faced young things to the occasional famous face (Erin Wasson, Scott Schuman, Taylor Jacobson shown bottom left)….(More street style, food porn and fashion after the jump.)

(More street style, including Erin Wasson bottom right)

Capturing street style in LA is no small feat either. Factor in the sprawl, the fact that so few people walk in LA as compared to NYC and other densely urban areas, and the lack of seasons, and you’ve got a serious challenge in front of you.

(She caught street style photog icon, Scott Schuman—The Sartorialist—at a book signing.)

But there’s also more to HiStyley! than street style—you’ll find gorgeous photos of sweet treats, a curated selection of fashion editorials, and a look into Freden’s other photographic work. And if you see an attractive blonde about town with a big camera and a stroller, that might just be her! If she asks, say yes.

ACCESSORIES, Celeb, Erin Wasson, EvaLotta Freden, HiStyley, Scott Schuman, Sites, street style, Taylor Jacobson